Printed Holiday Cards Make a More Substantial Impression Than E-Cards
- e-Cards are known virus carriers and therefore filtered by most business email servers—they don’t even reach the inbox of many of your customers and vendors.
- When was the last time you “deleted” a real greeting card you received in the mail, without even opening it?
- Contrast: While your competition may be sending ” e-Greeting Cards” to express their appreciation… your traditional, personalized holiday greeting cards clearly demonstrate the greater value you place on the relationship.
- Deeper personal connections lead to stronger business relationships; and Paper leaves a deeper emotional footprint than digital. (see the data below)
- Cardphile’s Corporate Holiday Cards are designed and printed in the US, using only FSC certified papers and recycled content up to 100%. We also made the choice, well over 6 years ago, to source all of the power for our design & production facilities from 100% clean wind power farms in Oregon—we’ve been “green” since before it was fashionable!
The Details:
One of our long time customers, a mid sized architectural design build firm, asked us recently whether they should try sending e-Cards to their clients in place of real paper holiday greeting cards, and whether Cardphile could supply them.
So we were completely thrilled to be able to share this great article we just discovered: Paper leaves a deeper emotional footprint than digital.
It includes a link to an interesting case study by Millward Brown, a UK marketing firm, detailing their research. Guess what? “real” printed media generates more emotion than virtual, thereby leading to more positive brand association.
So if you’re really serious about building good relationships with your clients, vendors, and prospects, don’t fill their in boxes with more emails to file. Instead, create a lasting, and enjoyable, impression by mailing them a high quality, unique, and personalized holiday greeting card.
Whether you’re looking for construction law greeting cards, holiday cards for architects, or just really interesting custom Christmas cards for business, we love to help your message stand out.
At Cardphile, every single design we make can be personalized with your thoughtfully written holiday greeting for free. Create even more of a lasting impression when you include your full color logo or printed signatures. And if you’re looking for custom holiday cards, we do that too!
Your overall marketing program should include personalized corporate holiday cards for your clients and vendors. Cardphile has 100’s of unique & non-denominational holiday greeting card designs, suitable for recipients of any faith, so you can express your best wishes to all.
People remember, paper—not pixels!